At a certain point, the technology that built your business starts to hold it back.
Your team is capable, your product works. But something is getting in the way - slower releases, fragile architecture, team friction, or decisions that feel harder than they should.
That's usually the moment companies call me.
I'm Andy Kelk. I've spent 25 years building technology organisations at REA Group, Marketplacer, Australia Post, and Wesfarmers - scaling platforms, growing teams, and making the kind of decisions that are easy to get wrong and hard to undo.
I work with companies as a Fractional CTO, Technical Architecture Partner, or Strategic Advisor.
I've scaled engineering organisations from startup pace to enterprise grade, led platform turnarounds under pressure, and helped companies untangle the technology decisions that were holding them back. The logos below aren't just places I worked, they're places I've had to make the call and live with the outcome.
What I believe
Four things I've come to believe.
- Constraints beat capacity - most organisations already have the team they need. My job is helping them focus on the highest-value opportunities and protect that focus when pressure comes.
- Operators outperform advisors - there's no shortage of people who'll tell you what to do. I'd rather be accountable for the change.
- AI is a craft question - product engineering is not going away. The fundamental disciplines that built great organisations still apply. AI just runs them faster.
- The translation gap is where value gets lost - when technology and the rest of the organisation speak different languages, everyone loses. Closing that gap is usually my job.
If any of this resonates, let's have a conversation.
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