Everyone Has an AI Strategy

April 16, 2026

Visit any technology company's website - or increasingly, any company at all - and measure the time to first AI mention. A few seconds, usually...

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The 90-Day Window

April 10, 2026

Michael Watkins' influential book "The First 90 Days" made that timeframe a fixture of leadership thinking. Most people read it as a runway: time to listen before you act. But there's a cognitive reason that window matters...

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The first 30 days

March 2, 2026

There's a temptation when you step into a new leadership role to make your mark early: reorganise the team, introduce a new process, signal that change has arrived...

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Sketch or finished design? The question at the heart of AI coding quality

February 18, 2026

A designer’s sketchbook is a beautiful mess: half-formed ideas, crossed-out attempts, margins full of notes. Nobody expects it to be a finished product...

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AI Adoption Isn’t a Tool Rollout. It’s a Change Programme.

February 9, 2026

If you treat AI coding tools like any other dev tool rollout, you're going to hit a wall....

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Focus: The Most Underrated Capability in Modern Business

February 1, 2026

It's one of the most underrated aspects of modern business. Everyone talks about strategy, innovation, execution. But focus?...

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Build vs. Buy: A Framework for Growth-Stage Companies

January 26, 2026

It's a common question that gets asked as a company is growing: should we build this or buy off-the-shelf software...

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Leadership lessons from volunteer officials

May 21, 2025

Andy Kelk has a background in software engineering and is a senior manager with the Wesfarmers group, looking after digital assets across the group’s retail businesses – it’s a leadership role Kelk takes seriously...

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FFS I am not a resource

February 10, 2019

If you’ve ever worked in a big organisation (I have) then you’ve probably heard the “r” word used when really the speaker was talking about a person or people. Something like “we have a new resource starting next week”...

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Don't just build the thing right - Build the right thing

December 12, 2016

Right now I’m a CTO but I’ve had many different roles in different companies and different countries. I’d like to take you through a portion of my career and what I’ve learned along the way....

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